Jimmy Donaldson, the popular YouTube video maker who goes by MrBeast, wears a Lionel Messi jersey as he stands in a sideline box at the start of an MLS soccer match between Inter Miami and CF Montreal, March 10, 2024, in Fort Lauderdale, Florida. Image: Rebecca Blackwell

NEW YORK — Online video production company MrBeast said Friday it has fired somewhere between 5 to 10 employees following an investigation into the YouTube empire’s workplace culture.

A company spokesman declined to put a precise number on the firings, say which employees were let go or for what reasons. But the shakeup comes as Jimmy Donaldson, who draws millions of views under the MrBeast alias with highly produced stunts and giveaways, deals with accusations of impropriety against himself, his collaborators, and others within his multimillion-dollar production company that have threatened his family-friendly image.

Investigators only identified “several isolated instances of workplace harassment and misconduct,” according to a two-page letter sent Friday by Alex Spiro, a trial lawyer who led the investigation by white-shoe law firm Quinn Emanuel Urquhart & Sullivan and whose clients have included Jay-Z and Elon Musk.

The nearly three-month probe concluded that there was no basis behind allegations that MrBeast team members committed sexual misconduct or “knowingly” employed people with “proclivities or histories towards illegal or questionable legal conduct.”

Spiro said the team interviewed 39 current and former employees. Millions of documents from phones, emails, and messaging platforms including Discord and Slack were also reviewed, according to the letter.

The controversies surrounding the so-called King of YouTube began snowballing this summer. Ava Tyson, a Donaldson friend and fellow creator accused of sharing inappropriate sexual messages with minors over multiple years, left the channel in July. Also circulated online by YouTuber Rosanna Pansino was a 2017 recording of Donaldson making racist comments and using homophobic slurs.

A preliminary July shoot for his ambitious “Beast Games” Amazon Prime Video show was quickly hit with safety complaints from some contestants who said they faced “limited sustenance” and “insufficient medical staffing” while competing for a $5 million grand prize.

MrBeast, in turn, has hired new executives, including a head of personnel and a general counsel, according to Spiro, and additional employees are getting “targeted training and executive coaching” for undisclosed violations of company policy.

The company “has grown exceedingly quickly from a YouTube start-up comprised of a group of talented young individuals to a much larger entity,” Spiro wrote to MrBeast’s Board of Directors. “It is not uncommon that policies and practices essential in a mature company would lag behind commercial success.”

Donaldson has largely remained silent on the matters. He recently launched a prepacked lunch brand alongside internet personalities Logan Paul and KSI — marking his latest entrance into the food market after his chocolate bar and burger chain were met with mixed reviews. His 325 million YouTube subscribers have continued to see their feeds filled with outlandish, high-energy videos like the recently titled “100 Identical Twins Fight For $250,000.”

In a Friday post on X sharing Spiro’s letter, Donaldson wrote that he “was asked to refrain from making public statements to enable a detailed and unbiased investigation.”

Pansino, one of Donaldson’s most vocal critics, responded on X that the findings of “workplace harassment and misconduct” and “multiple firings” mean “it might be time for a bigger investigation.”

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If your own paid for “internal investigation” leads to a new CEO and finds “workplace harassment and misconduct”, as well as multiple firings… I think it might be time for a bigger investigation. https://t.co/y9i3lTJwOj

— Rosanna Pansino (@RosannaPansino) November 1, 2024

Donaldson’s level of fame and growth place him in “pretty rare company,” said advertising lawyer Robert Freund, whose practice helps creators resolve disputes. He said he suspects the letter was released in an attempt to assure stakeholders “that he’s running a professional operation.”

“I don’t see anything fishy or suspicious about what we’ve been presented with here as the publicpgbet,” Freund told The Associated Press.

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